Celebrities can pull all kinds of stunts when it comes to promoting their new project, line of products, or brand endorsement on the internet. But Jason Momoa likes to keep things simple. In a recent Instagram video, the actor and environmental activist showed off some of the items from his new collab with So iLL Canada, including T-shirts and flip flops in a matching lavender.
He was also wearing very little else.
Specifically, Momoa wore a Malo, a traditional Hawaiian garment that he has rocked on social media before, which covered his modesty enough that the Instagram algorithm wouldn’t remove the video, while also giving viewers a good look at his pert bare bottom.
“We look good,” he said, swaggering off out of view.
The clothes are a partnership between So iLL and Momoa’s On The Roam campaign, and are made completely completely free of plastics, as a part of the Aquaman‘s ongoing mission to clean up the world’s oceans. It’s a subject about which he feels deeply passionate; in 2019 he spoke at the United Nations about the way pollution affects small island communities in particular.
“The oceans are in a state of emergency,” he said. “Entire marine ecosystems are vanishing with the warming of the seas, and as the waste of our world empties into our waters, we face the devastating crisis of plastic pollution… As a human species we need the earth to survive. But make no mistake – the earth doesn’t need us.”
Philip Ellis is a freelance writer and journalist from the United Kingdom covering pop culture, relationships and LGBTQ+ issues. His work has appeared in GQ, Teen Vogue, Man Repeller and MTV.
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