Breaking Bad fans, you’ll want to prepare yourselves for the ultimate TV reunion.
Ahead of the 2023 Super Bowl, food company PopCorners recruited actors Bryan Cranston and Aaron Paul to reprise their characters Walter White and Jesse Pinkman in a Super Bowl commercial to air during the football game. In the one-minute ad, the duo rides in the show’s iconic RV as Walter looks on at his former business partner eating samples from the popular brand. Meanwhile, Jesse hypes the snack up by saying he has an idea of who would be the best person to sell the snacks to.
“Yo, these are the bomb!” Jesse tells Walter in the clip. “Mr. White! Everyone’s gonna want a taste—and I know just the guy to talk to.”
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But the Breaking Bad reunion doesn’t stop there. The commercial quickly pivots to a showdown going on between Jesse, Walter and Better Call Saul character Tuco Salamanca (Raymond Cruz) in the middle of the desert. During this interaction, Walter utters a version of his famous line: “Say. Their. Name.” After getting a taste approval from Tuco, they agree to striking a deal … with a few amendments attached to it as well.
When fans saw Bryan and Aaron back on screen as Walter and Jesse, they immediately started sharing words of excitement on social media. More importantly, folks couldn’t help but say how much they loved the entire spot.
“This is probably one of the best commercials I’ve ever seen,” one person wrote on YouTube. “As a massive fan of the Breaking Bad and Better Call Saul series, this commercial is such a brilliant parody. LOVE IT!” another agreed. “The fact that the commercial takes the source material seriously, without any quick cuts or catchy corporate music, is what makes it legendary,” a different user asked.
Viewers weren’t the only ones excited to see Breaking Bad resurrected for a Super Bowl commercial. When speaking to Extra about returning to Walter White, Bryan loved being able to do it again.
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“I’ve had opportunities to bring Walter White into the milieu,” he told the outlet. “I did it for Aaron’s movie El Camino and then once again for Better Call Saul. We were able to come back and each time, we think, ‘We’ll this is the last time we’re ever going to do this’ and then PopCorners calls and it was like, ‘Well, we’ll do it one more time.'”
Editorial Assistant
As the entertainment and news editorial assistant for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey’s Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
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