FEBRUARY MIGHT not have turned out the way Ashton Kutcher wanted: his new Netflix rom-com with Reese Witherspoon is, for the lack of kinder words, a critical flop; and their awkward red carpet appearance, much like their on-screen “relationship”, straight up lacks chemistry. But the actor did manage to serve us one crucial thing: effortless style. Specifically, the sitcom star introduced us to his sneakers of choice—Cariuma’s OCA low-top—which cost only $79.
While you might first think that Kutcher only wore these under-$100 kicks to the grocery instead of showing up in them for something grand—that they were meant for the paps, not professional photographers; the actor, however, actually sported them to the screening of “Your Place Or Mine” in New York as well as in a “Good Morning America” appearance earlier this month. That made us wonder: what exactly makes these shoes by Cariuma worthy for an A-lister?
Sure, they look great and all that. In a low-profile, old-school style versatile enough for the office and for running errands, or being dressed up and down, Cariuma’s OCA low-top dress sneakers have gotten that aesthetic balance between athleisure-wear and formal-wear in spades. As seen here with Kutcher, whose fit of a grey coat and loose pants is solidly grounded by the all-black OCA.
However, what makes Cariuma so worth the hype is perhaps its brand of ethical, fair-wage production. The Brazilian shoemaker crafts high-quality sneakers with low impact on the environment, and pledges two trees to be planted for every pair of shoes sold. The build of OCA low-top canvas sneakers reflects that sustainable ethos: rubber made of natural materials, 100% vegan memory foam insole, recycled hardware, carbon-neutral shopping, etc. Therefore, whether you’re heading to a bodega or a movie premiere like Kutcher, you’ll look good and feel good in Cariuma’s sneakers.
Available in canvas, suede, and leather, as well as in 17 different colorways, Cariuma’s OCA low-top sneakers are seriously looking like your new footwear essential for this spring, since we’re not exactly exaggerating when we say these shoes could work with just about everything—and it only costs you $79 to make that happen.
Style and Commerce Editor
Maverick Li is the Style & Commerce Editor of Men’s Health, where he covers clothing, footwear, watches, and grooming. He was previously the Assistant Commerce Editor at Esquire.
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