Hyperice Founder Anthony Katz on Staying Calm in a Tough World

Patrick Mahomes, Kelly Slater, and Lindsey Vonn are all in on Hyperice products. Now Anthony Katz, the company’s founder and the guy who dreams up those products, wants to make “soft-tissue hygiene” a habit for the rest of us with even more portable recovery devices. Despite dealing with an increasingly competitive marketplace, supply-chain challenges, and days full of in-person meetings, he doesn’t let it rattle him. Here’s how.

6:00 a.m. Walk it out

Katz takes his 14-year-old poodle mix for a walk around his North Laguna Beach neighborhood “so she can stay healthy and live a long life,” he says. But he admits the walks are as much for him as for her. “They help clear my mind and prepare for the day.”

9:00 a.m. Tune in

Katz has always loved listening to music when he drives. At one point, business calls started to creep into his 20-minute commute. So he made the decision to put off any communication until he was actually in the office—and he put the Pink Floyd back on.


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9:15 a.m. Go IRL

“Since we’re a products company, checking in with the products team first is the most important job I have,” Katz says. He’s an in-person person: “I really don’t like most things about Zoom culture. I think people can collaborate more effectively in person and develop real relationships.”

11:00 a.m. Do what the day needs

Katz is not a routine and schedule kind of guy. “I won’t be writing books on time management—let’s just leave it at that,” he says. “I’ve always surrounded myself with people who have the opposite skill set and are very organized. That provides structure for me. If I had a bunch of people like me, we would never get anything done.”

3:00 p.m. Keep the door open

“I’m pretty informal. I dress casual and my door is always open to anyone who wants to talk,” he says. But that’s not to be mistaken for a lack of drive. “You can be competitive and also have a laid-back personality,” he says. The key is to not let day-to-day business conflicts interfere with the big picture.

5:30 p.m. Play

Katz always makes a point to have family dinner and play with his boys, ages four and seven. That could be swimming in the ocean, throwing a ball around—“anything to tire them out.”

6:00 p.m. Play some more

On Thursdays and Sundays, the former coach joins a high-level basketball game. “It’s like a two-hour cleanse. You go inside those four walls and immerse yourself in the competition. I’m not thinking about work; I’m not thinking about anything. It’s a physical and mental release.”

8:30–11:00 p.m. Shut down

Katz has a hard time turning off his mind, so he winds down with 45 minutes in Hyperice Normatec 3 boots while reading, looking at the news, or watching sports. That plus a shower promotes circulation, which improves his sleep, he says.

This story originally appeared in the April 2023 issue of Men’s Health.

Headshot of Marty Munson

Marty Munson, currently the health director of Men’s Health, has been a health editor at properties including Marie Claire, Prevention, Shape and RealAge. She’s also certified as a swim and triathlon coach.

This article was originally posted here.

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