Up to 49% off on Samsung and Sony

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We’ll be updating this page with more information and more Prime Day TV deals as we get closer to the shopping holiday. Click “Save” at the top of his article to quickly come back to it if there’s a screen you’re looking for that’s not yet seeing a discount. In the meantime, if you’re ready for a new TV now and don’t want to wait, we’ve started curating a list of the best TV deals on Amazon that you can shop now before items sell out.

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Is Prime Day a good time to buy a TV?

Absolutely. Amazon Prime Day drops prices on items of all categories, and in the past 5+ years that we’ve been covering Prime Day, TVs have been one of the hottest items during the sale, thanks to prices that are comparable to other major sale events like Black Friday/Cyber Monday and Memorial Day. Even in the weeks before Amazon Prime Day 2023, there are deals of up to 49 percent off TVs from major brands like Samsung and Sony.

Best Prime Day Samsung TV Deals

Samsung 55-inch Class OLED 4K S95B Series Smart TV

Now 41% Off

Samsung 65-inch Class Neo QLED 8K QN800B Series Smart TV

Now 49% Off

Samsung 75-inch Class Neo QLED 4K QN90B Series Smart TV

Now 44% Off

This 55-inch TV from Samsung has dropped $900 in price, which is pretty significant compared to other deals we’ve seen so far this year. OLED screens, like this one, offer a deep, strong color contrast between brights and blacks. The S95B Series screen features 4K upscaling to make your non-4K content look as close to 4K resolution as possible. The TV also has Comfort Mode, which intelligently adapts the display based on the sunrise and sunset which claims to reduce blue light and in turn, eye strain.

The steepest discount we’re seeing so far, this Samsung QLED model is $1,600 off, dropping the price well below $2K. The 8K screen means seriously impressive image quality, thanks to the AI processor that works to upscale your HD and 4K content as close to 8K as possible. You’ll also experience Samsung’s Ultra Viewing Angle and anti-reflection screen. The TV is ultra slim so even the large screen should blend seamlessly into your home decor.

The QN90B series features Quantum Mini LEDs and a Neo Quantum 4K processor for upscaling content. Samsung’s Ultra Viewing Angle utilizes an anti-glare screen, so if your living room or bedroom gets a lot of light during the day you don’t have to worry about losing picture quality to glare. The TV has Object Tracking Sound+ which works to place you in the middle of the sound for a surround sound experience. You can also set the TV to Comfort Mode similar to the S95B Series TV above.

Best Prime Day Sony TV Deals

Sony 55-inch 4K Ultra HD X90K Series Smart TV

Now 31% Off

Sony 65-inch OLED 4K Ultra HD A90J Series Smart TV

Now 27% Off

Sony 85-inch 4K Ultra HD TV X85K Series Smart TV

Now 22% Off

This premium smart TV has a Full Array LED display that shows off deep blacks and high brightness that allow details to come through while you’re watching. The 120hz refresh rate of the TV helps keep motion clear, crisp, and almost blur-free. The screen has traditionally placed speakers as well as Acoustic Multi-Audio and Dolby Atmos support for a clear sound experience that connects your audio and visual experience seamlessly.

The technology of an OLED pick delivers super clear color contrast and deep, inky blacks. You’ll experience enhanced, blur-free motion during sports games and streaming thanks to the cutting-edge processor, billions of accurate colors that are easy for your eyes to process, and more. The speaker for this TV is actually built into the screen itself to give you a truly immersive experience. We’d recommend an OLED TV if you’re in a room that doesn’t get too much direct sunlight in order to enjoy the best picture quality.

Sony TVs skew expensive because they’re typically packed with the latest technology. For instance, this TV has a 4K HDR Processor X1 that emits an undeniably smooth, clear, and detailed picture. The screen also has a 120hz refresh rate for crisp images even with fast motion (think: sports!) and a dedicated game mode for connection to your PlayStation5. This early Prime Day sale is noteworthy since it brings this 85-inch Sony model under $2K.

Best Prime Day Fire TV Deals

Amazon 32-inch Fire TV 2-Series 720p HD Smart TV

Now 35% Off

Amazon 55-inch Fire TV 4-Series 4K UHD Smart TV

Now 27% Off

Amazon 65-inch Fire TV Omni QLED Series 4K UHD Smart TV

Now 25% Off

Amazon 43-inch Fire TV Omni Series 4K UHD Smart TV

Now 75% Off

A great pick for a college dorm or kid’s room, this 32-inch screen is small but solid. The screen has support for HDR10, which will enhance picture quality on low-resolution content. The built-in Fire TV interface allows for quick and easy access to streaming apps and downloaded games, and if 32 inches is a bit too small, the 40-inch model is also on sale at a slightly lower rate.

Whether you’re plugging in gaming equipment into one of the four HDMI ports, streaming movies, or watching sports, this 4K UHD TV pick has a clear viewing picture. Simply pressing a button on the remote gives you access to voice control with Alexa over the pre-installed Fire TV interface.

It can be difficult to find a solid QLED screen under $1K, especially at a 65-inch screen size. Thankfully, Amazon has models that offer quality screens at lower costs. Amazon’s QLED Omni Series screen features adaptive brightness, tailoring it based on the lighting of the room your TV is in. The screen has 96 individual dimming zones to support high contrast between deep blacks and bright colors. Plus, you can go hands-free using voice control with Alexa.

Amazon Prime members can score a huge deal right now on this Fire TV. With your Prime membership, you can save $300 on this smart TV, making it just $100. Better yet, you don’t even need to pick up the remote, with its built-in microphones that allow you to utilize Alexa to control it. That’ll make it even easier to sift through over 1 million movies and shows to find your new obsession.

Commerce Editor

Ellen McAlpine is a commerce editor and writer at Hearst Magazines, covering tech, fitness, lifestyle, and beyond. In her time as a writer, she’s covered everything from top tech items like running watches and ring lights to phone cases and beauty tools. 

Commerce Editor

Micki Wagner is a commerce editor for Hearst’s Enthusiast Group, where she is constantly on the lookout for exciting new products, great sales and deals, and fun gifts. Her work can also be found on Saveur and Worth. When she’s not writing about the latest and greatest products, you can find her checking out new restaurants, spending way too much time shopping online, and binging Parks and Recreation…yet again.