Luke Bryan is on break from filming American Idol, and that means, he’s back to his usual antics on Instagram.
In a video uploaded on the country superstar’s Instagram on August 24, Bryan decided to clue his followers in on his Fendt and Luke Bryan’s Boldly Grown Peanuts collaboration. As folks witnessed the singer sitting inside a tractor, he looked up at the camera while sharing how he got tasked with working on a big assignment for the promotion. “Fendt put me in charge of packaging the peanuts,” he jokes as he begins to turn the machine on.
As the video cuts to a can of the snack product amid a field full of peanuts, people see that instead of packing the peanuts, Bryan had the front loader pour ’em all over the place. What’s more, the official caption of the clip teased Luke’s hilarious fail by writing, “Making progress on these peanuts. Kind of.”
When the “But I Got a Beer in My Hand” musician’s fanbase caught wind of the hysterical way he promoted his newest sponsorship, they immediately were in stitches over the results.
“I’m screaming [right now],” one wrote.” Ummmm yep not a very good job Luke! ????????????????,” another person laughed in the Instagram comments. “You are funny and I think you needed more packing containers,” someone else jested.
For those wondering where exactly they could pick up a container of the “Southern and Slow” artist’s newest product, you can buy it exclusively online starting August 31. He’s also worked with Fendt to sell bags of popcorn, which he dropped as a limited edition item in August 2022.
As far as what fans can expect from the collab, the brand’s website wrote that the snack will come in three flavors: Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch and Down South Dill.
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“Collaborating with Fendt to make peanuts for my fans means so much because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill,” Bryan said in a press release, per Wide Open Country. “Operating my Fendt 724 Vario really takes me back to those early years, though our tractors were nowhere near as powerful or capable as my Fendt!”
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As the entertainment and news editorial assistant for Good Housekeeping, Adrianna (she/her) writes about everything TV, movies, music and pop culture. She graduated from Yeshiva University with a B.A. in journalism and a minor in business management. She covers shows like The Rookie, 9-1-1 and Grey’s Anatomy, though when she’s not watching the latest show on Netflix, she’s taking martial arts or drinking way too much coffee.
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